Thursday 18 June 2015

Obi Fox is out for a kill in Kenya, Huawei needs to watch out

If you are looking for an entry-level Android handset, the choices are generally limited, and sometimes even the budget market seems pricey. In Africa, Huawei has received notable praise for its affordable but high-performing smartphones. Huawei has added another member to the Y-series of entry level budget smartphones which is Huawei Y330. On the other hand, Obi Mobiles, co-founded by John Sculley, ex-CEO of Pepsi Co and Apple, is already making its mark in Africa since it entered the African market couple of months ago. Therefore, we have picked up Huawei Y330 and ObiFox S453 for our comparative analysis. Let us see how do they fare against each other.
Look & Feel
We start with the design of the two smartphone models. First point of difference is Huawei Y330 comes in black, white, red, blue and yellow colours, Obi’s Fox is only available in white colour, so if you are keen on a colourful device, there are more options with Huawei. However, there are other design considerations too. With 131.7x64x9mm dimensions, Obi Fox gives a more sleeker look than Huawei that is 122.1x63.5x11.3mm and has slightly shorter and thicker appearnce.

Display
The main difference lies in the display screen size which is 4.5 inch in case of Obi Fox and 4 inch in case of Huawei Y330. Furthermore, both the devices have a capacitive touch screen where Obi Fox display screen produces 854x480 pixels resolution where as Huawei Y330 slightly lags behind with 800x480 pixels. A larger screen is always a plus from the point of viewing experience. It particularly acquires more significance for the youth where video viewing and gaming on the smartphone is part of their everyday life.

Processing Capacity
Obi’s Fox is powered by MediaTek MT6572 1 GHz dual core processor, as compared to Huawei Y330 which is powered by similar MediaTek MT6572 1.3 GHz dual core processor, offering a slightly better clock speed. However, Obi Fox’s OS Android 4.4.2 KitKat is an improved  version over Huawei’s  Android 4.2 Jellybean OS. Moreover, Huawei has tweaked with the OS and has their own skin Huawei Emotion UI 2.0 Lite which gives the display a distinctive look. Both the devices have internal storage space of 4GB that can be expanded up to 32GB using a MicroSD card. However, the major difference between the two is RAM where Obi Fox’s 1GB RAM completely outshines Huawei Y330 which comes with 512MB RAM. Extra RAM helps apps run smoother with reduced time lags, and when coupled with a powerful processor, it enhances overall quality of user interface and experience.

Battery & Cameras
Obi’s Fox has a leg up on the battery front too. With 1600 mAh battery size, Fox gives 6 hours of talk time and 180 hours of standby time while, on the other hand, Huawei Y330 has 1500 mAh battery that gives 3 hours of talk time and 240 hours of standby time. Also, Fox S453 has an impressive 5MP primary camera and 2MP Front camera, whereas Huawei Y330 comes with 3MP primary camera and no Front camera. Huawei’s decision to bring a device without a front camera seems to be a big blunder considering the selfie generation. Needless to say that Obi Fox has emerged as a clear winner in this feature.  


Additional Features
Lets sum it up
Concluding Remark
As far as connectivity is concerned, both the devices have 2G, 3G, Wi-Fi with 802.11 b/g/n standards supported. Both the devices also have a dual sim card slots, Bluetooth V4.0, GPS, 3.5 mm audio jack and FM receiver.

We note that Huwaei Y330 offers more colour options, slightly more powerful processor and an operating system with its own skin for a distinctive effect, but also has a major drawback in terms of not having a front camera. On the other hand, Obi Fox S453 takes a clear lead on every other key component which includes a larger display screen with a slightly better resolution, double RAM, more advanced OS, higher battery capacity and, most of all, it comes with a 2MP front camera to respond to the needs of selfie generation. We also explored the price in the Kenyan market, where Obi Fox is priced at around KSh9000 where as Huawei Y330 is at around KSh6500. The price difference is justified on account of front camera.

It is important to note that both the devices are made for people on a limited budget and therefore it is obvious that in order to maintain the low price the manufactures have made some sacrifices. However, we find that Obi has been able to work out the trade offs better and manages to put together a device that balances youthful aspirations, specifications and price better. If one can squeeze out a better price deal, even better.


1 comment :

  1. Obi Fox is a superb phone considering the price range..a bit extra battery capacity would have made this a brilliant phone....

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